One Platform, Every Summit
Ticket & Trip Marketplace for Mountain Hiking in Indonesia
YourCompany consolidates official permits (SIMAKSI), trips, gear, transport and safety into a single booking — starting with six mountains in West Java and expanding nationwide.
The Problem
Hiking today is still fragmented
Scattered booking
Every mountain runs its own website or WhatsApp channel. Hikers switch between channels with no consistent format or standard.
Quotas sell out & scalping
SIMAKSI permits for Gunung Gede can sell out in minutes, creating scalping and unofficial transactions.
Little transparency or safety
Trail, weather and safety information is scattered. No fund protection, insurance, or centralized track record.
Services not integrated
Transport, gear rental, guides and logistics are bought separately. No practical end-to-end package.
The Solution
Six services, one transaction
Everything a hiker needs, consolidated into one account and one checkout.
Tickets & SIMAKSI
Official booking for every trail in one account, real-time quota alerts, anti-scalping QR e-tickets.
Trip Packages
Curated open trips and private trips — pick a date, we handle the rest.
Gear Rental & Logistics
A marketplace for tents, carriers, sleeping bags and mountain catering from verified partners.
Transport & Guides
Shuttle from meeting points plus certified guides and porters at transparent prices.
Safety & Insurance
Digital safety briefing, tracking, and integrated travel insurance.
B2B & Corporate
Corporate outings, community and campus packages with formal invoicing.
Market — Target Mountains
±575.000 visits a year across six mountains
Source: Gunung Gede Pangrango ±160 rb/year (KLHK data); quotas & profiles of the other mountains from official national-park pages and media publications. Figures other than Gede Pangrango are estimates based on daily quota and popularity, not official data.
Market Sizing
From beachhead to national market
±8 juta trips/year
Total national hiking & outdoor market across Indonesia.
±3 juta trips/year
Serviceable market on Java.
±575.000 trips/year
Initial market — 6 West Java mountains, first-year penetration target.
SAM and TAM are internal estimates used as an opportunity framework, not verified figures.
Business Model
Five revenue streams
Booking / Service Fee
Rp 10 rb–15 rb per SIMAKSI ticket.
Trip Package Commission
20–30% margin on open and private trips.
Gear Rental & Add-ons
Take rate on gear rental, catering and logistics.
Transport & Guides
Markup on shuttles, commission on partner guides and porters.
B2B & Partner Ads
Corporate packages plus outdoor brand placement.
Go-to-Market
Acquisition through social media
Scenery content that spreads easily, targeting young hikers active on social platforms.
| Platform | Users in Indonesia | CPM | CPC | Role in the strategy |
|---|---|---|---|---|
| TikTok | 108 jt | Rp 15–40 rb | Rp 500–3.000 | Priority 1 — virality & awareness |
| 103 jt | ±Rp 22,7 rb | Rp 500–2.000 | Priority 1 — scenery visuals | |
| YouTube | 143 jt | Rp 15–40 rb | Rp 500–1.500 | Priority 2 — trail education & trust |
| 122 jt | ±Rp 23 rb | Rp 1.500–4.000 | Priority 3 — reach & community | |
| X (Twitter) | 25 jt | ±Rp 34 rb | Rp 3.000–13.000 | Optional — real-time |
| 33 jt | High | ±Rp 17 rb | B2B/corporate only |
The ad managers themselves (Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Campaign Manager) are free to use — the only cost is ad spend.
User data: DataReportal / Digital 2026 reports for Indonesia. Ad-cost estimates compiled from Indonesian digital-marketing industry publications (2025–2026). Rate ±Rp 16.300/USD. Actual ad cost is set by the auction system and may change.
Unit Economics
Funnel from Rp 30 jt ad spend/month
A healthy LTV:CAC benchmark is 3:1 or better. These are planning assumptions, not guaranteed results.
Financial Projections
Three-year outlook
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Bookings | 34.500 | 120.000 | 320.000 |
| GMV | Rp 8,6 M | Rp 30 M | Rp 80 M |
| Net revenue | Rp 1,55 M | Rp 5,8 M | Rp 16 M |
| EBITDA | (Rp 0,4 M) | Rp 0,8 M | Rp 5,2 M |
| Coverage | 6 mountains | Java | National |
"M" here means miliar (billion) Rupiah. Year 1 EBITDA is negative by design — an investment phase — with break-even projected in Year 2.
The Ask
Raising Rp 2,5 M — Seed round
Use of funds
Why now
Hiking demand is surging, permit systems are going digital and tightening, and no dominant aggregator exists yet — the first-mover window is open.
Invest with us
Create an account to start investing
Payment requires an account. The same account works across every mdpl feature, with an Investor badge after your first payment.
Returns
Three ROI scenarios
| Scenario | MOIC | IRR/year | Notes |
|---|---|---|---|
| Conservative | 3× | ±44% | Slower penetration, Java-only expansion |
| Base | 5× | ±71% | On plan: national in year 3 |
| Optimistic | 7×+ | ±91% | Fast execution + follow-on funding (Series A) |
Horizon: 3 years. Exit path: Series A or a strategic acquisition (a large OTA or outdoor group).
Roadmap
Three-phase expansion
Phase 1 · 0–12 months — West Java beachhead
Capture the six target mountains. Build the product, partner network and brand. Prove unit economics. Market: ±575.000.
Phase 2 · Year 2 — Dominate Java
Expand to every active hiking mountain in Java. Scale the team and automate operations. Market: ±3 juta.
Phase 3 · Year 3 — National expansion
Enter Sumatra, Bali–NTB (Rinjani) and Sulawesi. Become Indonesia's leading hiking aggregator. Market: ±8 juta.
Financial Governance
How capital is managed
Burn & runway monitoring
Monthly financial dashboard; runway kept above 9 months.
Separate customer funds (escrow)
Customer ticket funds held separately from operating cash.
Capital separation
Operating capital separated from growth capital so ad spend cannot erode core funds.
Milestone-based funding
New regions unlock only after the prior region hits its KPIs.
Unit-economics-based scaling
Ad channels scale only while LTV:CAC exceeds 3:1.
Reporting & audit
Regular investor reporting plus annual audit as scale grows.
Reported KPIs: GMV, take rate, CAC, LTV, MAU, repeat rate, burn multiple.
Contact
Let's climb together
Contact [Nama Pendiri] for the full deck and financial model. Phone: [nomor telepon].
Materials shared beyond this page — the full deck and financial model — are provided under a confidentiality agreement (NDA).